Here I will give you all the information about Email Marketing but before starting this blog, I want to answer the question which is most common in Email Marketing. The best way to learn email marketing is by doing practical. So, why do you need this theoretical knowledge about email marketing? Yes, I totally agree with you. Email marketing is practical stuff, only by doing practicals you can learn Email marketing. But without knowing basic stuff like What is email marketing? Why is email marketing important? What is the scope of email marketing? Which software is required for email marketing? Which strategy works best in email marketing? If you want great results with email marketing then you have to understand all that fundamentals. Now you have a question: where can you learn all these things? I will give you all the information about email marketing, after reading this blog you will be able to do email marketing by yourself without any help. So let’s start, 1. What is Email Marketing? Email marketing is one type of communication channel, with the help of this channel you can communicate with people who give permission to you by giving them their email addresses. With help of email marketing, you can promote your services, product, and many other things which you want. By using Email marketing you can build relationships with your customer. 2. Why is email marketing important to businesses? Email marketing is part of digital marketing and if you don’t know about digital marketing and heard it the first time then I will tell you when you do marketing with help the internet is called digital marketing. According to Statista, From the above picture, you can understand how much Email users will be increasing in the next 3 years. And if people change their homes, the living addresses will change, People’s professions will change if they find other good professions but email lasts once it is created. Here I know you have a question: how can we generate revenue through an email list? We cover all the ways that you can use to generate revenue through email marketing in this blog. So stay tuned with me. Email marketing has the highest return on investment (ROI) in the digital marketing industry. If you spend 1$ on email marketing you get 40$. And also you can compare other digital marketing channels and how they give ROI after spending 1$ on this. So I hope you have got an idea about how important email marketing is. 3. Types Of Email Marketing: There are mainly two types of email used in email marketing Transactional Emails or Autoresponders: Direct Emails Broadcasts or Newsletters: 1. Transactional Emails Or Autoresponders: Transactional emails are usually triggered based on a customer’s action with a company. Transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts. The primary purpose of a transactional email is to acknowledge an action of a visitor on the website that has triggered it. Because of this, transactional emails are an opportunity to engage customers & build email relationships & trust with customers or subscribers. 2. Direct Emails Broadcasts Or Newsletters : This is an email where a business is trying to communicate promotional content via its email. Ex. An update regarding some product launch or service launch or courses update etc… Note: if you do spam in email marketing you can not earn money and also you can destroy your brand image in the market. What is spamming? If you buy an email list for someone else and send them mail daily it’s called spamming. If you want to achieve success in email marketing then I request you don’t spam. At the start of this Blog, I say email marketing is done when people give their email addresses. But How will people give us their email addresses? Simple when you give value to the person it gives their email address to you. Ex: You can give your email when someone gives you some ebooks, offers, or checklists that add value to someone’s life. There are many methods to get people’s email addresses with their permission. I will discuss all methods in this Blog. 4. Process Of Email Marketing: In the below picture, I give you 6 steps process for doing email marketing. 1. Your Goals/Purpose For Doing Email Marketing: Without knowing what are your goals/ purpose for doing email marketing, you cannot get good results from your email marketing strategy. You have to understand your goal, form the email marketing what you want like 1. Brand awareness 2. Generate a revenue 3. Increase your website traffic 4. Promote other company products or services 5. Want to promote other products or services of your business So first find your goal for doing email marketing and then according to your goal follow the upcoming steps. 2. Define Your Audience: Do you have to understand what your target audience is? Without knowing the target audience you can’t do effective email marketing and if you do email marketing without finding the target audience you waste your time and money both together. So first make 2-3 user profiles of your customers In the target audience persona, you consider all things that are shown in the image. How can you find all the above data? Simply use the analytic platform which you use to give your audience value. Instagram insight Facebook analytics Google analytics Same almost every platform has its own analytics, you can easily find data from them. Or If you just start and you don’t have any data then you can start with the assumption of what your ideal customer look likes? Target audience or buyer persona help you to create a lead magnet that is completely suitable for your audience. 3. Find out how to get sign-ups from your audience: Why does anyone give their email address to you? Because of value, when you give more value